CUSTOMERS WATCH & BUY
More than three-quarters (76%) of users have visited a company’s website after watching one of their video ads on social media. The message here is clear: the journey doesn’t stop when the video does. Video ads on social are reaching and engaging consumers – who are then prepared to continue their research and fact-finding about a brand after the video stops.
THE FRONT PAGE OF GOOGLE
Video increases the chance of a front-page Google result by 53%. The data has suggested repeatedly that rich media like video can contribute to a rankings boost. It can also hold visitors on your site longer – increasing dwell time, another significant ranking factor. The first page is where it’s at.
EVERYONE IS WATCHING ONLINE VIDEOS
Networking manufacturer Cisco state that 86% of the Internet audience is watching online video – that’s 183 million people!